Coupons

Coupon

In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great.

In government, a coupon is a paper certificate used to administer a benefit or permission.

Celebration

Celebration is a census-designated place (CDP) and a master-planned community in Osceola County, Florida, United States, located near Walt Disney World Resort and originally developed by The Walt Disney Company. As part of theOrlandoKissimmee Metropolitan Statistical Area, Celebration’s population was 7,427 at the 2010 census.[3]

Subsequent to founding Celebration, Disney followed its plans[4] to divest most of its control of the town. Several Disney business units continue to occupy the town’s office buildings, and two utility companies, Smart City Telecom and Reedy Creek Energy Services, both operated from Walt Disney World, provide services to the town. The town itself remains directly connected to the Walt Disney World resorts via one of its primary streets, World Drive, which begins near the Magic Kingdom.

Downtown Celebration’s post office was designed by Michael Graves, the adjacent Welcome Center is by Philip Johnson and the Celebration Health building by Robert A. M. Stern.[5] Other nearby buildings are designed by well known architects including: Charles Moore (Preview Center), Graham Gund (Bohemian Hotel), Cesar Pelli (movie theatre), Robert Venturi andDenise Scott Brown (SunTrust Bank).[6]

Response to Celebration has ranged from an early visitor who said it resembled the too-perfect town of “The Stepford Wives[5]to those who see Celebration as an example of unabashed neo-urbanism.[7]